While recycling rates in the US for plastic are still growing, there are a few important points beyond just the overall recycling rate in the US that are important to consider. PET is recycled at higher rates than any other plastic in the US, and it would be even higher, except most people don't recycle; they just throw everything in the trash. However, many Ripple consumers do recycle, and in the US, 94% of households have access to PET recycling. Furthermore (and importantly), because our bottles are clear PET - the most versatile option - if you put them in the recycling bin, there is a very high chance the material will get turned into more PCR PET, in contrast with paperboard cartons, which almost always end up in landfills.